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Electric Ireland: We're Brighter Together
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The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making small changes, but many are left wondering if this is enough. But, whilst one household can make small changes, over one million households doing the same can have a profound impact on the future of energy - and Ireland recognises the power of the collective more than most. Electric Ireland wanted to highlight such a truth. Working with ROTHCO, part of Accenture Interactive, Ireland's largest energy supplier is leading the country to a brighter energy future, demonstrating how we can come together to make a positive change. To help encourage meaningful change when it comes to energy habits and understanding, ROTHCO devised ‘We’re Brighter Together,’ a new platform that allows Electric Ireland to support the power and positivity generated when Irish people come together. The Brighter Energy Programme will be complemented with the release of new products and services, including a 100% Green Electricity Price Plan and the new online ‘We’re Brighter Together Hub’. To launch the new platform, ROTHCO enlisted someone who had seen the energy of Ireland like no one else: Canadian astronaut Colonel Chris Hadfield. In 2013, Chris tweeted images of Ireland that had been captured from the International Space Station, creating a moment of national pride. Accompanied with the message 'Tá Éire fíorálainn' – Ireland is very beautiful – the images of the illuminated country sparked an instant connection with those back on Earth.
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