Smirnoff: Pure Potential

The world is full of musicians with potential, but the difference between making it, or not, can be as simple as being seen by the right people. So, when Smirnoff decided to sponsor the 2019 VNZMA Breakthrough Artist of the Year Award, they didn't just create a fancy cocktail. Instead, they used their sponsorship to create a campaign that lived and breathed their 'Pure Potential' brand promise, creating a brand new way for up and coming artists to get on the radar of the NZ music industry - The Smirnoff Pure Potential Stage.
Agency: YoungShand

With a little help from leading Kiwi musician, Hollie Smith, as the official Judge, this unique stage was reserved solely for undiscovered Kiwi musicians. Placed front and centre at the VNZMA After Party, it gave three acts nominated by Smirnoff fans the chance to perform in front of the most influential people in the industry.