Xinja Bank: Can*t Free Banking

With trust in the big 4 Australian banks at an all time low in a post royal commission. 
Taking this insight of all the annoying ‘can’ts’ of traditional banks, we launched new neo bank Xinja with the ‘can*t free banking’ campaign. 
The campaign consisted of content that is unapologetically irreverent, and helps to position Xinja Bank as a refreshingly straightforward alternative. The campaign saw a custom suite of social media formats, including Instagram stories, looping gifs and in-stream videos. The campaign also took to the streets in the form of a giant roaming billboard parking outside the big four banks headquarters and branches.