 |
Tv
sécurité routière: Léa
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Securite Routiere to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Securitee Routiere is revealing a new road safety awareness campaign for 2020 featuring 2 TV films and radio adverts. "On a tous le pouvoir de sauver une vie" ("We all have the power to save a life") is the first campaign conceived by Securite Routiere's new agency pool, selected in August 2019, which brings together Babel + Madame Bovary + Serviceplan.
Sécurité Routière have introduced their new tagline “Vivre, ensemble” (“Living Together”), and the first campaign under that tagline features two 35'' films titled ‘Léa’ and ‘Marc’. In the films the protagonists thank anonymous drivers who, as a consequence of observing the correct rules of the road, have prevented them from being involved in a fatal accident. The films are sensitively directed by Wilfrid Brimo out of Production company Grand Bazaar. The new “Vivre, ensemble” tagline follows the anti-drink driving campaign launched at the end of 2019 and replaces the previous brand tagline “Tous responsables” (“All responsible”) which was introduced by Sécurité Routière back in 2008. “Vivre, ensemble” invites French people to come together around a common ambition, which is obvious, benevolent and fraternal: "Living" (this is the very essence of Road Safety) "Together" (because each person will watch over the other in order to avoid accidents).
Director of Creation and Operations: Pascal Couvry Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
