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Reebok: Zigurine
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Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February 21st, 2020. Zig Kinetica will debut with an ad starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son's bedroom takes a most unexpected turn. The transformative power of the shoe morphs Conor into an action figure that must harness Zig Kinetica's energy to fight off rogue toys. Deutsch worked in partnership with world-renowned puppet master Andy Gent [Isle of Dogs and Fantastic Mr. Fox fame] to create the action figure of Conor. The launch marks the next phase in Reebok’s ‘Sport the Unexpected’ campaign, celebrating bold risk takers who reshape culture by being anything but expected.
Director of Integrated Production: Joe Calabrese Related |
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