cazadores premium tequila: the one with the deer on it

This 8 page print piece is part of a fully integrated campaign created to launch Cazadores Premium Tequila in the US. The idea is to familiarize people with the label, and create a bar call based on it. Consumers look past 9 ridiculous imposter labels before landing on the one true premium tequila, “The One with the Deer on it.” The campaign from davidandgoliath, LA consists of print, tv, website, viral and outdoor.