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Upwork: The Green One
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Duncan Channon has launched the first national campaign for Upwork, the leading online talent solution for professional staffing. Three new TV spots feature a spirited spokesperson who tours viewers through dynamic workplaces that are more flexibly staffed than they appear at first glance. As our spokesperson draws office blinds, opens file cabinets and adjusts art, he opens portals that reveal the full range of talent hard at work beyond the walls of the office. The visual effect conveys the seamless bridge Upwork enables between traditional teams and highly-skilled independent talent who create big things together. With the campaign, Upwork aims to demonstrate how technology is creating better ways for companies to find in-demand talent regardless of their location.
Agency: Duncan Channon Related |
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