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Top 6: January 22nd 2020
P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and … read moresocial until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
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Credits
Other credits
Business Director: Matt René,
Senior Account Director: Leah Schneider
Senior Account Manager: Caroline Pollard
MEDIA BUYING AGENCY: Starcom
MEDIA PLANNER: Mark Kennedy & Brenna Larson
POST-PRODUCTION COMPANY (Print): Prodigious
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