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Audi: The E-Tron Effect
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BBH created the film to showcase the new Audi fully electric E-Tron car. Partnering with Addison Lee who hailed the partnership as an example of 'two premium brands making a significant step towards next-generation, sustainable mobility solutions'. Directed by Jonathan Pearson via UNIT9, the film follows the story of a chauffeur's experience of driving the electric car during his working hours. Addison Lee Group will introduce five E-tron SUVs to its customers via its chauffeur service1 for a six-month period, providing a unique opportunity for customers, drivers and the business to understand the opportunities and challenges of running a full EV service.
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