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Wilkinson Sword: The Moment Before The Moment
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MullenLowe has today launched a new campaign, 'The Moment Before The Moment', for renowned razor brand Wilkinson Sword. The campaign focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The new film journeys through time to significant moments in the lives of three different men, as they prepare for - and experience - key events. MullenLowe worked in partnership with Blur films to produce the campaign creating an epic and cinematic feeling, bringing to life the idea with drama and flare.
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