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smart EQ fortwo: WorriesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
smart is the first automaker to switch completely from combustion engines to fully electric this year. But people still have worries about driving all electric. That's why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense.
Agency: BBDO, Berlin
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