Bomberos de Guayaquil: we want you in home

There is a tradition for the christmans season in Guayaquil; burning a figure doll with fireworks to forget the bad things that hapend in the past year, this is done by each family. Year by year hundreds of children are presented in hospitals with their hands, feets and body with first and third degree burns, thats why every year, the firefighters makes campaigs to prevent this situation. This year the firefigthers wanted to show how sad is for the families when they have to spend the time in hospital instead at home.
Agency: BBDO, Ecuador