Unesco: #HeyUpdateMyVoice

Virtual assistants are increasingly present in people's lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman's name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called 'I'd Blush If I Could,' virtual AI assistants have been suffering verbal harassment of a sexual nature, to which they usually respond with tolerant, subservient and passive remarks. The 'Hey, Update My Voice' movement, in partnership with UNESCO, was born out of this context with the goal of teaching respect towards virtual assistants and, in addition, asking tech companies to update their assistants’ responses. Because if that happens to them, imagine what happens in real life to real women. The movement and campaign were created and developed by SunsetDDB in Brazilan agency part of DDB Latina.