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Great Guns director Olivier Staub, creative agency Lg2, and creative director Luc Du Sault, have debuted a powerful and dynamic new campaign for SAAQ (Société de l'assurance … read moreautomobile du Québec), highlighting the danger of using a mobile phone whilst driving. The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping.
read less...Account Director: Alexandra Laverdière
Account Manager: Camille Savard
Media: Touché!
Sound: Boulevard / Sylvain Roux
Photo Retouching: Visual Box
Animation: Shed / Jean Marc Laurin
Visual Packaging: Shed
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