Embed Video
Katie Sowers is a woman of firsts. She is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and on February 2, she will become the first woman to coach in the Super Bowl. Ever. Her story is empowering and inspiring for the next generation of girls and women, and for anybody who aspires to lead. But unlike Jackie Robinson, Billie Jean King, and other game-changing leaders in sports, too few people know the Katie Sowers story.
Agency: McCann, New York
That is why Microsoft worked with famed director Peter Berg to show Katie telling her own story, from a backyard in Kansas City all the way to the pinnacle of the NFL, in a way that will inspire us all. And she will tell it on the NFL’s biggest stage—the Super Bowl. Microsoft’s mission is to empower every individual and organization on the planet to achieve more. Their desire and commitment to supporting Change-Makers, and their long term relationship with the NFL led them to uncover the inspiring story of Katie Sowers. Katie’s story demonstrates the power of inclusivity, celebrating her achievement as the first woman to coach in the Super Bowl.
Credits
Other credits
EVP: Shayne Millington
EVP: Chris Mitton
VP: Gabrielle Shirdan
VP: Nic Howell
VP: Geoff Bentz
Kevin Nelson – Managing Director
Tina Galley – EVP, Executive Account Director
Rosemary Calderone – SVP, Executive Account Director
Ellie Choi – Account Director
Alex Cho – Account Supervisor
Jeremy Miller – Chief Communications Officer
Stella Warkman – SVP, Director of Project Management
Lauren Kosche – Senior Project Manager
Ash Farr – EVP, Global Director, Strategy and Research
Jordan Berger – Strategy Director
Carolyn Johnson – SVP, Head of Integrated Production
Caroline Sollmann – Art Producer
Eric David Johnson – SVP, Executive Music Producer
David Halberstadt – Business Manager
Taylor Steadman – Line Producer
Vic Palumbo – President
Editorial: No6 // Rock Paper Scissors
James Duffy – Editor (No6)
Frank Snider – Editor (RPS)
Damion Clayton – Editor (RPS)
Audio: Sonic Union
EP: Justine Cortale
Producer: Patrick Sullivan
Audio Engineer: Rob Ballingall
Post/VFX: Method Studios NY
EP: Graham Dunglinson
Producer: Hayley Wallach & Alyssa Giuliano
VFX Supervisor/ECD: Randie Swanberg
VFX Team: Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez
AE Animator: Steven Lee
Color:rgba(255, 255, 255, 0.00);">Company 3 LA
Senior Colorist: Stefan Sonnenfeld
Senior Producer: Gabriel Wakeman
Executive Producer: Ashley McKim
Music: JSM
Joel Simon – CEO/CCO/Co-composer
Jeff Fiorello – VP/Executive Producer
Nathan Padgett – Co-Composer
Norm Felker – Producer
Andrew Manning - Producer
Wasserman Media Group
Maggie Lanter – Senior Manager, Brands
Samantha Branman – Manager, Brands
WE Communications
Chelsea Hawkins – Account Manager
Client
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Deana Singleton – GM, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Danna Brokaw – Senior Marketing Manager
Ashley Castellanos – Senior Marketing Manager
Veronica Mao – Senior Marketing Manager
Kecia Classen - Global Brand and Digital Marketing Manager
Natalie Thompson – Senior Marketing Communications Manager
