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Subaru Canada: Dog Walk
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Subaru Canada is taking a fresh approach to remind drivers that there’s nothing safer than a Subaru. The campaign leverages a series of TV and online videos that demonstrate a variety of features that consumers can expect to help keep them safe, while on the road. One of the videos opens on a man and his dog running through tough winter conditions with ease, while everyone else is slipping. The story focuses on the safety associated with Full-Time Symmetrical all-wheel drive technology. Another video shows a mother and her daughter going down a slide before suddenly coming to an erupt stop and avoiding a collision with a boy climbing the slide from the bottom. The film demonstrates the safety associated with Eyesight® pre-collision braking. The third video shows a woman walking in heavy rain with a dark umbrella and not seeing a bike courier that almost runs into her, later revealing the safety associated with having fewer blind spots.
Account Team: David Tremblay, Tony Ciccia, Related |
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