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McDonald's: Grand Big Mac, 10s
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The Grand Big Mac is back on McDonald’s menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The Big Mac is an icon in the world of burgers, with legions of devoted fans around the world. In this new campaign from Leo Burnett London, the love that Big Mac fans feel for their favourite burger is the basis for the film at the centre of the launch campaign. The film captures a collection of distraught customers, obviously wishing they could experience just one more bite of their favourite burger. This emotional montage is soundtracked with the ultimate relationship power ballad, Roxette’s ‘It Must Have Been Love’. The film then cuts to Dave, happily tucking into his Grand Big Mac as he enjoys more of the taste he loves.
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