For the first time since 2014, SodaStream, the global sparkling water brand working to reduce single-use plastic waste, will be back at the Big Game. Today, SodaStream is releasing … read moreits 74-second version of the stellar spot which takes viewers on a journey to find water on Mars. SodaStream will use the biggest commercial stage of the year to show people around the world the new way to make fresh, sparkling water in seconds at home. Developed by Goodby Silverstein & Partners, the 30-second spot will air after half time, immediately prior to the third quarter, and has been directed by the Academy Award nominated film director Bryan Buckley, a Super Bowl veteran with more than six dozen game commercials under his belt who just received an Oscar nomination for his live action short film ‘Saria.’ Beloved scientist Bill Nye and Alyssa Carson, the youngest Astronaut training to be part of the first manned mission to Mars, are guest stars in the spot.
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