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Top 6: February 12th 2020
From aliens and adventure to wild west outlaws, Toyota brings the action to this year's Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled "Heroes", actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments. The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the "GO HIGHLANDER" campaign for the fourth-generation Highlander, the best-selling retail model in the midsize SUV segment since 2016.
Agency: Saatchi & Saatchi, Los Angeles
Credits
Other credits
Design Director: Vicente Silva
Director of Resource Management: Jill Savage
Chief Operating Officer: Lalita Koehler
Group Director of Content Production: Sara Seibert
Senior Music Supervisor: Kristen Hosack
Director Of Project Management: Angela Montoya
Project Manager: Arianna Doykos
Project Manager: Tara Allen
Managing Director: Al Reid
Management Director: Erica Baker
Group Account Director: Courtney Husk
Account Director: Amanda Breaux
Account Supervisor: Sophie Turner
Account Executive: Gustavo Vargas
Assistant Account Executive: Natasha Walker
Chief Strategy Officer: Mark Turner
Managing Director/Strategy & Insights: Don Longfellow
Group Strategic Planning Director: Evan Ferrari
Director/Connection & Insight Strategy: Danny Litwak
Strategist: Emily Hudson
Director of Product Information: Matt Hardesty
Product Information Specialist: Travis Ray
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Media Director: Tony Shan
Media Director: Janet Waters
Associate Media Director: Jayson McKeon
Director of Public Relations: Kimberly Harms
Group Director, Earned Media & Public Relations: Jana Hartline
Director, Broadcast Traffic: Nadzyah Guillermo
Traffic Operations Manager: Reggie Holling
Director, Business Affairs: Linda Daubson
Sr. Business Affairs Manager: Mimi Hirsch
Business Manager: Ryan Lizama
Talent Payments Manager : Zaki Hashem
Founder: Robert Herman
HEAD OF PRODUCTION: Sheila Eisenstein
LINE PRODUCER: Nick Landon
EDITING COMPANY: Exile
EXECUTIVE PRODUCER: CL Weaver
SR. PRODUCER: Michael Miller
PRODUCER: Dale Nichols
EDITOR: Connor O'Neil
ASSISTANT EDITOR: Rex Lowry
COLOR GRADE: MPC
COLOR ARTIST: Mark Gethin
COLOR PRODUCER: Diane Valera
SPECIAL EFFECTS/FINISH:
ALT VFX
EXECUTIVE PRODUCER:
Chris Fieldhouse
SR VFX PRODUCER:
Celeste Fairlie
SHOOT SUPERVISOR/FLAME ARTIST:
Dave Edwards
VFX SUPERVISOR:
Colin Renshaw
VFX SUPERVISOR:
Andrew Hellen
VFXPRODUCTION MANAGER:
Jayce Attewell
ANIMATION & RIGGING TD:
Jordan McInnes
LEAD ANIMATOR:
Chris Rentoul
3D ANIMATOR:
John Trudgian
3D ANIMATOR:
Kerrie Moss
RIGGING TD:
Aleisha Moran
3D MODELLER:
Mitchell Robinson
3D MODELLER:
Nathan Rule
LIGHTING & LOOK DEV ARTIST:
Martin Kindle
LIGHTING & LOOK DEV ARTIST:
Jamie White
FX TD ARTIST:
Nick Angus
FX TD ARTIST:
Sina Rahimpour
ENVIRONMENT ARTIST:
Michael Cox
LEAD 2D COMPOSITOR:
Matt Chance
2D COMPOSITOR:
Mitchell Kehn
SENIOR COMPOSITOR:
Murray Smallwood
SENIOR COMPOSITOR:
Phil Outen
CONCEPT ARTIST:
Simon Cowell
CONCEPT ARTIST:
Harry Gold
IO/VFX ASSISTANT:
Ethan Vellacott
MUSIC COMPANY/UNDERSCORE:
Search Party Music
COMPOSER:
Sven Faulconer
ORCHESTRATOR:
Jordan Cox
EXECUTIVE PRODUCER:
Winslow Bright
MUSIC COMPANY/IN CAR MUSIC:
APM
TITLE:
"Love Is The Reason"
SOUND DESIGN:
Source Sound
SOUND DESIGNER:
Charles Deenan
MIX:
LIME STUDIOS
Audio Engineer
Loren Silber
Executive Producer
Susie Boyajan
Senior Producer
Kayla Phungglan
PR PHOTOGRAPHER:
Chris DeLorenzo
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