Dignity Health: Best Friends

Dignity Health launched a new "found footage" spot during Super Bowl LIV in most markets and during the "other big game" for advertisers, the Puppy Bowl on Animal Planet.
Agency: Eleven

Part of their Hello humankindness platform, the heartwarming spot “Best Friends” features a woman travelling on a path in a wheelchair with what looks like a dog following her. As the story evolves, it’s revealed that the dog is actually helping to propel her to her destination. The spot’s tagline includes, ‘We’re in this for each other’ as we hear the following inspirational lyrics:

I don’t really know where I’ll be going
But I know the best parts haven’t happened yet
So I will be looking forward instead of looking back
I wanna live a life like that

Dignity Health’s Hello humankindness brand campaign is grounded in the belief that we all hold the power to heal through kindness, connection, and companionship. The non-profit hospital network shows these moments of healing in commercials featuring real instances of human connection that serve to uplift and inspire us. The new ad “Best Friends” shows that connection, companionship and kindness can come in surprising forms and that the healing power of humanity actually extends beyond humans.

Created by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV, print, social, OOH, social, cinema and premium direct video.

About Dignity Health
Dignity Health is a multi-state nonprofit network of 10,000 physicians, more than 60,000 employees, 41 acute care hospitals, and 400-plus care-centers, including community hospitals, urgent care, surgery and imaging centers, home health, and primary care clinics in Arizona, California, and Nevada. Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. In FY2018, Dignity Health provided $2.1 billion in charitable care and services. Dignity Health is a part of CommonSpirit Health, a nonprofit health system committed to advancing health for all people and dedicated to serving the common good. For more information, please visit our website at DignityHealth.org