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British Gas: Bathroom
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Launching on Sunday 2nd February, 'here to solve' is the new campaign via nucleus, London, that will be at the heart of an ongoing programme of activity focused on driving fresh re-appraisal of the brand and shifting consumer's perceptions of British Gas as 'just' an energy supplier. After a few busy years keeping the UK's home's warm, Wilbur the Penguin (British Gas’ brand mascot) decided it was time to spend more quality time with his family in Antarctica and has made way for a new emotive creative approach that imagines the world directly through customer's eyes. This sees British Gas move away from an animated world to one set in very real family homes across the UK. Reflecting modern lives, of all shapes and sizes, this campaign promotes the benefits of British Gas that consumers may not be aware of such as HomeCare services cover for electrics and plumbing and Boiler Installation services, all of which reinforce that British Gas offers more than energy. The core aim of the campaign is to begin building a deeper emotional connection with audiences; by demonstrating the wider benefits that British Gas can bring to their lives. ‘Here to solve’ is a seismic shift, helping to redefine and reimagine British Gas.
Marketing Director: Jill Dougan Related |
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