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Adobe is launching a new campaign that will kick-off during this year's Academy Awards with a 60-second ode to creativity. The commercial, called 'Creativity for all.', is set to the song 'Pure Imagination', by Gene Wilder and features icons of the digital era such as Shepard Fairey and Malala Yousafzai.
Agency: Goodby Silverstein & Partners
Credits
Other credits
Executive Vice President and Chief Marketing Officer: Ann Lewnes
Vice President, Experience Marketing: Alex Amado
Director, Advertising and Production: Joel Giullian
Creative Co-Founder/Partner: Jeff Goodby
Co-Founder/Partner: Rich Silverstein
Head of Broadcast Production: Leila Gage
Director of Graphic Services: Jim King
Managing Partner: Brian McPherson
Account Manager: Meghan Mast
Assistant Account Manager: Hannah Hadley
Director of Business Affairs: Judy Ybarra
Manager: Heidi Killeen
Creative Director (Interim): Georgia Tribuiani
Animation Director: Daniel Coutinho
Animation Lead: Esteban Esquivo
Animation Lead: Peter Kallstrom
Editors: Paal Rui, Billy Kostka, Marianne Karaan, Andrew Gura
Storyboard Artist: Silvia Bassoli
Designers: Ayla Murtada, Ben Nichols, Camily Tsai, Chelsea Lee, Dae-Han Yi, Daniel Hyo Kim, Debora Cruchon, Esther Moon, Eve Hodgkinson, Jigyu (Jigs) Yoon, Jong Lee, Kenneth Robin, Kevin Kim, Lauren Gaballo, Lina Yu, Mike Payne, Mike Tello, Shannon Rollins, Soon Joo, Zoe Schneider
Animators: Jake Armstrong, Jasmine Ung, Jasper Hilgers, Junyi Xiao, Kyle Griggs, Sam Kim, Stephen Loveluck, Taylor Griggs, Zach Eastburg
Company name: One Union Recording Studios
Senior Audio Engineer: Eben Carr
Executive Producer: Jaylen Block-Smith
Song
Music: ‘Pure Imagination’
Vocals: Gene Wilder
Writer: Anthony Newley
Writer: Leslie Bricusse
Licenses Courtesy of: Downtown Music Publishing LLC
Licenses Courtesy of: Taradam Music, Inc.
Licenses Courtesy of: The Roald Dahl Story Company Limited
Licenses Courtesy of: Warner Brothers Pictures
Company name: Human
Executive Producer: Carol Dunn
Creative and Arrangement by: Justin Hori
