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Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can't defend themselves. I speak for all these women.
Agency: McCann Worldgroup
Credits
Other credits
ADVERTISING AGENCY: McCann Paris
Beauty Team President: Charlotte Franceries
Executive Creative Director Beauty Team: Julien Calot
Chief Growth Officer: Anne-Sophie Carbo
Associate Creative Director: Axel Didon
Associate Creative Director: Joseph Dubruque
Associate Creative Director: Raphael Stein
Art Director: Juliette Labadie
Head of Production: Thibault Blacque-Belair
TV Producer: Jessica Malicki
Sound Producer: Marie Prouve
Head of Social: Pierre-Jean Bernard
Influencer managers : Laurence Bertholon & Robin Guyaux
PRODUCTION COMPANY: Première Heure/UTurn
Director: Julien Calot
Director of Photography: Riego Van Wersh
Producer: Elisabeth Fabri
Line Producer: Maxime Gallet
Production coordinator: Emeric Bagot
Photographers: Sofia & Mauro
POST PRODUCTION COMPANY: Saint-Louis
Post Production Manager: Louis Arcelin
Editor: Benjamin Bruel
Post-Producer: Lison Müh-Salaün
Grading: Sylvain Canaux
PR AGENCY: Weber Shandwick
Chief Executive Officer: Eloi Asseline
Vice President Brand Marketing: Emilie Barrail
Senior Manager: Deborah Guepey
Senior Associate: Claire Renier
Junior Associate: Diana Kostova
Junior Associate: Dominique Laureau
SOUND COMPANY: X-Track
Sound Producer: Emile Roy
Sound engineer : Romain Paillard
MUSIC
Denez Prigent & Lisa Gerrard - Gortoz A Ran
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