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HDFC Life: BounceBack
HDFC Life, one of India's leading private life insurance companies, has launched a new ad film via Leo Burnett, Mumbai, that speaks about bouncing back from life's setbacks, instead of letting them bring you down. As a society, we tend to glorify success. However, on the path to success, one often needs to overcome challenges, which are seldom spoken about. This creates a perception that successful people never face difficulties, leading to unnecessary pressure on individuals, especially children. Keeping this in mind, the latest ad film by HDFC Life showcases an endearing story of a young girl who has not performed well in an examination, despite giving it her best effort. She faces the dilemma of explaining it to her father. However, her father senses her emotion and realises that he has been unable to prepare his daughter to deal with challenges. He therefore decides to start this lesson by revealing the setback that he had overcome in his life. 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!’.
CEO, Publicis Groupe, South Asia: Anupriya Acharya |
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