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Uber Eats: Leslie
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Uber Eats has launched its first large-scale, integrated brand campaign in the UK: Bring It. Created by Mother London and directed by Stacy Wall from Rogue, it stars Guz Khan as a courier who brings you food along with a dose of positivity. Launching with an all-channel TV roadblock, subsequently appearing across TV, OOH, social media and digital. Stepping on from the light-hearted humour established through its Love Island partnership, Uber Eats’ campaign celebrates the people who see modern life as an exciting opportunity to bring their A game. Guz Khan, the comedian of Man Like Mobeen fame, plays a charismatic and energetic courier. His mantra, Bring It, is brought to life as we follow him on several pickups and deliveries. He delivers tasty food whilst imparting wisdom - letting it be known that the customers are bringing it too. Whether working hard or conquering new worlds; everyone is bringing it in some way. And Guz makes sure they know it. The OOH and digital complements this humorous approach, with pun-tastic ways to bring the food and people’s ability to Bring It - highlighting the range of restaurant partners available on Uber Eats.
Strategy: Mother London Related |
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