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Lifetime: Get Hooked
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In the fall of 2019 Lifetime approached creative agency and directing collaborative, JEAN, to help develop a brand spot that celebrates the juicy, salacious, need to find out what happens next nature of their famed made for TV movies. Something that only Lifetime can own. Anyone who has ever indulged in a Lifetime movie knows that once you start watching one, you get Hooked. Hence the title of this spot. "Hooked" follows a suburban mom telling her friend a tale so compelling and outrageous that soon others begin to eavesdrop and follow along to see how it all turns out. Before you know it, the whole town is hanging on her every word. The spot concludes with a comedic climax that leaves the townsfolk in despair and it is revealed that this isn’t wasn’t just any old story, but the plot to a Lifetime movie.
SVP Brand Creative: Valerie Albanese Related |
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