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MG HS: The SUV You've Never Seen Before
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MG Motor has unveiled its new MG HS creative which debuted on Sunday evening during Married at First Sight and forms a key pillar of MG's overall HS launch programme. The new TVC and creative has been developed by The General Store, which was appointed in December. The new creative will be supported with a media buy spanning digital, radio, print and out of home. The broader MG HS marketing programme includes retail activation, integration with MG's sponsorships including the NBL as well as earned and owned media activity. The TVC highlights the vehicle’s elevated styling and advanced safety features with the inclusion of the MG Pilot driver assistance suite as standard, at an attainable price point.
Danny Lenartic – Marketing Director Related
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