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Cadillac: No Barriers
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Conceived by Leo Burnett Detroit and directed by Minted Content's David Leitch with CG/VFX from award-winning post-production studio eightvfx, the dynamic and thrill-inducing 'No Barriers' and 'Finish Line' spots debuted this Academy Awards as part of the launch of Cadillac's 'Make Your Way' campaign. Embodying the General Motors-owned luxury brand's aim at linking the brand with people of 'unwavering self-determination' the ad campaign was introduced by Oscar-winning actress Regina King and celebrates the grit of those who pave their own way to success. Giving a nod to the stunt men and women of the film industry, the 60 second cinematic films follows various models of Cadillacs driving through the city with people seemingly able to sense them from wherever they are. Set to the tune of ‘Nobody Speak’ by DJ Shadow featuring Run the Jewels, the spot follows women and men as they run out and try to follow the vehicles. One woman jumps up on her desk at work, then crashes through a window. A guy in the library smashes through a bookcase and jumps over a railing to the floor below. Two people chase after the cars in a parking garage, while one woman jumps off an overpass. Using a carefully strategised, clever combination of Houdini, Maya, Nuke, and Flame technology, eightvfx’s CG and 2D team created the meteoric glass door explosion, enhancing the particle effects and adding the new model of car in post. Comprehensively, five different locations existed where photorealistic VFX had to be integrated to give the spot the blockbuster effects.
VP Group Acct. Director: Scott Durday Related |
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