Absolut: Only a yes is a yes 1

BBH Singapore has created an outdoor campaign for Absolut in association with US anti-sexual-violence organization RAINN. The 'Sex Responsibly' campaign launched on Valentine's Day and focuses on the issue of consent - 'Only a 'Yes' to sex is a yes'. Every retweet of the campaign on Valentine's Day resulted in a $1 donation from Absolut to RAINN.