Carlton & United Breweries' Great Northern Brewing Company has launched a national radio campaign via Clemenger BBDO Melbourne, that sees the brand turn Instagram posts into … read moreradio spots, and then back into Instagram posts. Targeting specific regional communities, InstaRadio was inspired by the thousands of Australians who love posting photos on Instagram of themselves sharing a Great Northern with their mates in regional Australia. The campaign sees the best of these photos brought to life on radio, with the moments translated into a script read by Australian actor, John Flaus.
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