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Outdoor
DevelopmentWA: Montario Quarter - G-Block Hoarding
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Inside Montario Quarter - an estate that prides itself on bringing the community together - is G-Block. While standard construction hoarding simply hides the development, DevelopmentWA wanted to create something that would embody the lifestyle of Montario Quarter. So The Brand Agency, created Game-Block: an interactive hoarding surrounding the heritage-listed precinct that encouraged members of the community to stop and play - without a hidden sales agenda. The wall itself features larger-than-life tic tac toe, a slider puzzle, three in a row as well as Instagram walls and a little history of the original G-Block site.
Client: Chanel Ridley, DevelopmentWA Project Marketing Manager |
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