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Interactive
Birka Cruises: The Snore Discount
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The Swedish cruise ship industry have had a hard time attracting passengers to their Friday cruises. The question was why? A survey conducted among 1000 Swedish adults showed that 94% usually spend their Friday nights at home and that 71% regularly fall asleep in front of the TV. In an attempt to change peoples Friday habits Birka Cruises desided to offer sleepy swedes a discount based on their snoring. The louder the snoring, the higher discount on a friday cruise you got.
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