Top 6: March 4th 2020
The beauty of real food is that it gets ugly. That’s why Burger King are rolling out a Whopper that is free from artificial preservatives. The Whopper is currently available in more
… read morethan 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020. This campaign promotes #NoArtificialPreservatives and takes on McDonald’s whose hamburgers don't decompose. Burger King says it shows "mold can be a beautiful thing.” Burger King global CMO Fernando Machado is quoted: "At Burger King we believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
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Credits
Other credits
INGO
Planner: Simon Stefansson
Account Director: Rickard Allstrin
Account Manager: Mia Melani
Final Art: Åsa Eklund, Alexander Lundvall
Tech Director: Stefan Kindgren
DAVID
Partner: Pancho Cassis
Group Account Director: Stefane Rosa
Production
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
Graffer: Kalle Dahlberg
COLONY (Production company)
Art buyer / Producer: Jenny Steggo
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Grade: Jean-Claude Soret, MPC London
MUSIC
"What A Difference A Day Makes" by Aretha Franklin
MOKOH Music Berlin
Music Supervisor & Intro Composer: Maria Moritz, Stephan Moritz
Mayflower
Danny Simon – Music, Director
Ryan Schinman – Co-Founder