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Liverpool FC / AXA: Know You Can
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The latest director to join Dog Eat Dog's growing roster, Lionel Mougin, continues his established relationship with AXA, showing just how far self-belief can get you. The film was shot around Liverpool and features some of the Champion League-winning team’s biggest players, including Sadio Mane, Virgil Van Dijk and Mohamed Salah as well as manager Jurgen Klopp. This is Lionel's third collaboration with AXA since they were announced as Liverpool FC's official training kit partner in May 2019. Riffing off the values they share with Liverpool FC, AXA’s new brand promise ‘Know You Can’ is about encouraging their customers to feel confident in bettering themselves. Some of the reassuring lines from Klopp include, “We have to push each other. We have to be brave.”
Editor: Thierry Hoss |
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