Levi's®: Man

What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customise your favourite threads with your favourite marks. Shot by Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.