TV ad: TurboTax: First Class

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Taxes are a vast and intimidating world and can be daunting for most Canadians, especially those who don't have an accountant or financial background. For them, Intuit TurboTax has a full spectrum of tax filing solutions. Intuit's vision is financial freedom for everyone, so in order to reinforce this, we developed a spot that sought to empower the 99 percent and bring to light the reality that those who we consider privileged generally have people in their corner during tax season, and now with TurboTax every Canadian can also have experts in theirs.
Agency: Juniper Park TBWA

To address the inherent lopsidedness that exists with regards to tax assistance, we chose a commercial flight scenario - where most people have to trudge past the ones in first-class who are better catered to.