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Huggies: Be Comfortable in Your Skin
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Today parents face constant judgement. In fact, 71% of Australian parents say there is more parental judgement now than in the past and it’s causing anxiety, mental health issues and damaging relationships. That’s why Huggies is rallying for an end to parent-shaming through the launch of the ‘Be Comfortable in Your Skin’ campaign; with a focus on showcasing real Aussie families and their everyday struggles.
By being the brand that provides comfort and reassurance to parents who are questioning their instincts, Huggies wants to encourage parents to support each other, and above all give parents the credit they deserve. Because ultimately, if your baby is happy and healthy, you should feel as comfortable in your skin as your baby’s skin feels in Huggies nappies.
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