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Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed. To raise awareness of this issue and to offer … read morea solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch the ‘Not a Gun’ campaign in Austin, Texas. Corresponding to the cases involving Trayvon Martin (Skittles), Stephon Clark (a cell phone) and Eric Garner (cigarettes), the print and outdoor ads created by Goodby Silverstein & Partners (GS&P) for the campaign, picture products such as candy bars and cell phones in the hands of people of colour, except with the twist that the products are labeled with the tag ‘Not a Gun.’ Coming out of this campaign, CCGF will partner with law-enforcement professionals to develop a training seminar called ‘Survival Options for Police and People’ geared specifically to improving relationships between police departments and communities. Visitors to the not a gun website can sign up for the training as well as sign a petition that encourages more effective unconscious-bias and de-escalation training for all police officers. Additionally, a film directed by Kevin Foley at Rakish will be released that illustrates a scenario in which a black man orders a candy bar, just like his white counterparts , but instead of being handed candy, he’s handed a gun. The film highlights a disturbing issue that warrants heavier coverage, illustrating the unconscious yet overwhelming bias against people of colour in situations where firearms are presumed to be present.
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Credits
Other credits
Design Director: Ryan Self
Designer: Tana Cieciora
Designer: Tiffany Zaporteza
Designer: Lorenz Ortiz
President: Derek Robson
Managing Partner: Leslie Barrett
Associate Director of Account Management: Jenna Duboe
Account Manager: Emily Kelly
Account Manager: Crystal Thomas
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Brand Strategist: Madison Cameron
Communications Strategist: Matt McNamara
Quantitative Strategist: Nancy Parrott
Director of Production: Leila Gage
Print Production
Co-Director of Production: Margaret Brett-Kearns
Executive Producer: Danielle Riccardi
Senior Print Producer/Art Buyer: Noah Dasho
Senior Print Producer: Joni Wittrup
Head of Photography: Quinn Gravier
Content Creative Coordinator: Hanna Hegnell
Prepress: Dmax Imaging
Retouching: Sam Nordemann
GS&P Labs
Director of Creative Technology: Troy Lumpkin
Executive Producer: Tena Goy
Creative Technologist: August Bjornberg
Business Affairs
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Anna Diokno
Broadcast Traffic Director: Ruchele Eisenman
Broadcast Production Company:
Line Producer: John Malina
1st AD: Mariano Andre
Production Designer: Jace Ford
Editorial Company
Company Name: Work Editorial
Editor: Biff Butler
Audio and Sound Design Company
Company name: Lime Studios
Sound Design Company City: Lime Studios
Sound Designer: Joel Waters
Audio Engineer: Joel Waters
Assistant Mixer: Chris Nungary
Executive Producer: Susie Boyajan
Music:
Sound Design: Dary Barclay
Mix & Mastering: John Iaquinta
Original Music: Alec Harrison
Music Director: Dan McManus
VFX Company
Company name: The Mill
Executive Producer: Fawn Fletcher
Sr. Producer: Anita Emor / Katie Buckley
2D Comp Lead: Adam Lambert, Alex Candlish
2D Comp: Gavin Marler, Tim Robbins
Colorist: Matthew Osborne
Client
Founder and President: Glenn Singleton
Director of Government and NGO Partnerships: Courtlandt Butts
Executive Director, Courageous Conversation Global Foundation: Andrea Johnson
Communications Officer: Gabriel Gima
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