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Courageous Conversation: Not A Gun
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Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed. To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch the ‘Not a Gun’ campaign in Austin, Texas. Corresponding to the cases involving Trayvon Martin (Skittles), Stephon Clark (a cell phone) and Eric Garner (cigarettes), the print and outdoor ads created by Goodby Silverstein & Partners (GS&P) for the campaign, picture products such as candy bars and cell phones in the hands of people of colour, except with the twist that the products are labeled with the tag ‘Not a Gun.’ Coming out of this campaign, CCGF will partner with law-enforcement professionals to develop a training seminar called ‘Survival Options for Police and People’ geared specifically to improving relationships between police departments and communities. Visitors to the not a gun website can sign up for the training as well as sign a petition that encourages more effective unconscious-bias and de-escalation training for all police officers. Additionally, a film directed by Kevin Foley at Rakish will be released that illustrates a scenario in which a black man orders a candy bar, just like his white counterparts , but instead of being handed candy, he’s handed a gun. The film highlights a disturbing issue that warrants heavier coverage, illustrating the unconscious yet overwhelming bias against people of colour in situations where firearms are presumed to be present.
Design Director: Ryan Self Related |
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