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Top 6: March 11th 2020
Tesco has announced that it has introduced a new range of fabric plasters that are available in three skin tones - light, medium and dark - to better represent the nation. This … read moreimportant step sees the new plasters go on sale in Tesco stores nationwide and online from today, February 24th, at a price of 1pound. Tesco developed the plasters after a colleague spotted a now-viral Tweet, which described the emotional response one man had the first time he used a plaster that matched his skin tone.
Agency: BBH, London
The Tweet prompted a flurry of comments from other Twitter users, highlighting how significant the issue of representative plaster tones is for those in Black, Asian and minority ethnic (BAME) communities. The product idea was quickly brought to the attention of senior members of the Tesco team and accelerated to launch. The development of the new plasters was also supported by the ‘BAME at Tesco’ internal colleague network, who believe this is a real opportunity to make a difference in the lives of customers. The BAME at Tesco network aims to make a positive impact on colleagues and customers by raising awareness of diversity, culture and inclusion within Tesco. They contributed to the project by coordinating testing the product with colleagues and gathering feedback, as well as having a say in the final design of the product. Tesco hopes this launch will encourage other supermarkets, and retailers, to follow suit and offer a more diverse range of plasters for their customers.
read less...Group Marketing Communications Director: Emma Botton
Head of Consumer PR: Sarah Parmar
BBH Head of Art: Pablo Gonzalez De La Peña
BBH Art Producer: Ruth Armitt
BBH Design: Rob Wilson
BBH Strategist: Thandi Mbire
BBH Strategy Director: Margherita Tuvo
BBH Business Lead: Patrick Netherton
BBH Account Director: Matt Sims, Aymara Blanco
BBH Account Manager: Zoë Harris
Photographer: Emily Stein
Agent: Wyatt-Clarke & Jones
PR agency: Splendid
Media agency: Mediacom
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