 |
Web Film
Jif: #JifvsGIF
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
"If you've ever called a GIF a Jif, we forgive you." That's the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition 'GIF' peanut butter jar available immediately on Amazon, a suite of custom Jif GIFs created in partnership with GIPHY, as well as a satirical video written by PSOne and produced by Funny or Die, featuring linguistics 'Professor' Gary Goodman (pronounced Jary Joodman) angrily (pronounced anjrily) refuting Jif's stance. Are you team Hard-G or team Soft-G? Just in time for National Peanut Butter Lover’s Day on March 1, Jif and GIPHY invite you to fuel the #JifvsGIF debate and proclaim your stance. The initiative is from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The J.M. Smucker Company.
Emerging Technology Director: Jon Hackett Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
