Stella Artois: UnCanceling

This Leap Year, we're granted the gift of time with an extra 24 hours and Stella Artois wants to help consumers make the most of it. Stella believes that time is the most valuable currency we have and is encouraging people to "UnCancel" plans and catch up with friends and family over a Stella - paid for by the brand! Stella Artois released a short film this morning that brings attention to the value of time and unveils the latest way Stella is helping people savor life together. The film announces that for a limited time, consumers across the nation can be rewarded for spending time together by tapping into The Stella Leap Day Fund – a $366,000 bank of beer reserved exclusively for those who spend time together over as Stella this Leap Day. $366K to align with the 366 days we have in a Leap Year.