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PAUL: PAUL: The #noregrets Eclairs - Eclair Chocolat au Lait et Pralines
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What does "joie de vivre" stand for? It is the French motto for enjoying the simple pleasures in life, without any regrets. This is how PAUL (a French bakery) promoted its new line of desserts in a print series.
Four eclairs with four different and innovative chocolate combinations, for the moments you really want to enjoy yourself. The prints want to empower our target to go after what they want, no matter what the world thinks. #noregrets
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