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Direct Marketing
Cracker Barrel Cheese: Snacktivism - Pack
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Australia is working more and socialising less. That’s bad news for Aussies, and for Cracker Barrel – a vintage cheese made for sharing. So we launched an idea to get Cracker Barrel into offices. We called it Snacktivism, the campaign to get workers away from desks with a delicious excuse for well earned social time. We created Snack Packs filled with nibbles and a range of Cracker Barrel cheese. Available from our website, the packs were delivered in the afternoon – just in time for people to log off and catch up with colleagues over snacks. To get the word out, we lobbied Australia’s biggest corporations with targeted ads and gave employees ways to spread Snacktivism in their workplace via collateral included in the Snack Packs and the website.
Client: Cracker Barrel, Saputo Dairy Australia Related |
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