TV ad: Powerade ION4: Sweat it Out

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Sports drink POWERADE has launched a new campaign via McCann Sydney encouraging people to ‘Sweat it Out’. The integrated marketing communications campaign aims to inspire active people of all ages and genders to sweat out the daily pressures of life. The campaign showcases that scientifically formulated POWERADE ION4 delivers hydration and replaces electrolytes lost in sweat. It will be led by a locally made TVC with the 30 second spot scheduled to air nationally from this week across television, online video and social media. Along with the new TVC, a series of creative executions will feature high profile POWERADE brand ambassadors, Sam Kerr and Dylan Alcott, who will appear in creative across digital out-of-home, proximity, POS, social and in a range of fitness centres.