TV ad: Pilsen Callao: Never have I ever

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The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising.
However, they've decided to change their communication once and for all by creating a movement in the name of equality.
And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone.

Category Drinks, alcoholic
Client Backus / AB InBev
Agency Fahrenheit DDB - Lima
Production Sangre
Country Peru
Uploaded 5 March, 2020

Credits

Executive Creative Director
Ricardo Chadwick
Chief Creative Director
Sergio Franco Tosso
Creative Director
Rudy Camones Aldo Silva
Creative team
Yoshi Ishikawa Stephanie Tong
Head of Art
Luciano Leone

Other credits

General Account Director: Alberto Goachet

Account team: Stephanie Sangster / Sandra Alfaro / Alejandro Urbina

Client team: Álvaro de Luna / Carmen María Bell-Taylor / Cecilia Mircin / Daniel Villarán

Planning team: Renato Arauco / Ricardo Rentería / Giuliana Lazo

Agency production team: Vanessa Díaz / Techi Mory

Directors: Antonio Sarria, Miqy de la Barra, Pedro Zamalloa

Production team: Fiorella Casanova / Alessandra Almandoz / Los Javieres

Audio Company: Agosto

Post Production company: Nativo

Pilsen Callao: Never have I ever

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Pilsen Callao: Never have I ever

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