 |
Tv
Pilsen Callao: Never have I ever
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising.
However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone.
General Account Director: Alberto Goachet Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
