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Web Film
Nike Football / Hackney Wick FC, London: From the Grounds Up
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Jess Kohl is the rising star directing talent behind a motivational film shot for the first episode of Nike’s new ‘From the Grounds Up’ series of films. The director captures the moving story of Hackney Wick FC founder Bobby Kasanga. The film starring Bobby Kasanga and members of his football team Hackney Wick FC, forms part of a campaign to launch a new Nike app. The Production Company was Girls in Film and PRETTYBIRD UK. Jess Kohl has directed a really moving, sensitively treated short, with a 40 second spot delicately carved out of the longer film, following the narrative of Bobby Kasanga, an inspiring figure who runs the Hackney Wick FC and motivates his youth teams to use football as a way of avoiding getting involved in gangs. Kasanga served time in prison when he was younger after getting involved in the wrong crowd, and wants to give the young people on his housing estate a way of escaping a similar path through the motivational power of football.
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