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Garanimals: We Go Together
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Let's face it, being a parent can be really hard. That was the initial observation that led to the latest Garanimals (owned by Berkshire Hathaway and sold exclusively at Walmart stores) campaign developed by Los York. The campaign is part of a complete top-down rebrand that includes a new brand identity, as well as broadcast, digital, outdoor and complete social media revamp. The campaign tagline, "we go together" is a triple entendre: An acknowledgment that parents and kids 'go together'; that the Garanimals line of mix and match clothes are also designed to 'go together'; and that Garanimals 'goes together' with the values of modern parenting.
Account Manager: Cindy Pound Related |
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