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Top 6: March 18th 2020
Interactive
Tullamore D.E.W. Irish Whiskey: O'Everyone
Top 6: March 18th 2020
Tullamore D.E.W. Irish Whiskey has partnered with Philadelphia-based creative agency Red Tettemer O'Connell + Partners (RTO+P) to encourage everyone to be Irish on St. Patrick's Day - because it's more fun when people celebrate together. The brand is inviting everyone to "become Irish" at four custom "O'Everyone" pop-up bars across the country in New York's Grand Central Vanderbilt Hall, Chicago's Union Station, Los Angeles' The Grove, and Denver’s Union Station in the lead-up to St. Patrick's Day this week. The bars will serve as the world’s first customizable Irish Pub as the activations, allowing guests to create their own T-shirts with their new Irish last name on the back and input that last name into an iPad to be seen on the bar’s changing façade. All last names become Irish with an O’ added to the front. During the event, guests will get invited to sample Tullamore D.E.W.’s finest Irish whiskey offerings, such as the Tullamore D.E.W. Original blend, offered in neat, on the rocks, in an Irish coffee, or an original cocktail. A campaign microsite will accompany the activations, with three newspaper cover wraps driving to it. Social and OOH also comprise part of the campaign.
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