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Integrated
IKEA / Pizza Hut: SÄVA
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Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA's iconic meatballs as a topping. The promotion also includes the SAVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X IKEA Pizza. The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an IKEA store, with another post showing the boardroom 'moment' when a new recipe had been discovered.
Michele Salati - Head of Art |
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