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Cadbury: High & Low
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Easter has increasingly become over-commercialised and no longer a heartfelt time, with the priority placed on finding chocolate eggs to devour instead of showing your loved ones that you care. But Easter at its core is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that 'there's a glass and a half in everyone'.
Agency: VCCP, London.
Integrated Producer: Pete Lewendon Related |
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